Content Creation for SEO
As it is rule of thumb that – ‘content is the king’ and this is true in many respect. Firstly it fulfill the information need of a customer, then it fulfill the content (for indexing) need of the search engine and finally it is also published in many different places like Price Comparison Engine, Blogs, etc
Content Creation for SEO is not something unique as compare to writing the content naturally. Whilst there are few principles to keep in mind
- Always write content for the customer not for the search engine. There are many website owner who writes content for the search engine and then the content is so bad that it does not fulfill the information need of a customer and the potential customer route to another online store to buy a product / services
- Secondly the content creation for SEO needs to have proper keyword density. As you can see here, since beginning of the article I have used content creation for SEO three times, because it’s natural, if I talk about something that phrase will be repeated or I will use third person pronoun he, she or it. So to emphasis on some keyword or phrase it has to be naturally repeated and should have the perfect density.
- The writer must have concept about keyword and phrases. Search Engine breaks up entire content into keywords and mark which keyword is significant and which one is less significant then based on significance and other algo-set standards position the page.
- It is equally important to place image with proper alt-tag and file name of the image to define the topic
These are some key tips that can give the content writer a quick start to get the content index and mark significance in its database