All major search engines, newspapers, magazine offers PPC or Pay Per Click program, this is most affordable way to market online, businesses can open an account for as low as %50 and bid for the keyword to be placed on top daily newspaper online or in google search results and pay only if the potential customer click on the text link ad and land onto the website. In order to understand pay per click program it is also important to understand some of the other terminologies

1. CPM – Cost per 1000 impression. Yahoo has been providing CPM program for many years and still today all banner ads are sold under CPM program. It is considered that a business gets between 2-3% CTR (click thru rates) from online impression, if the business gets more or less CTR than its mtter of concern for the business.

2. CTR – Click through rate is the percentage of clicks an ad receives. Genreally businesses have upto 5% of CTR

3. Keywords – Keywords are those words which are most searched in search engine and based on high searches various businesses place bid for top position for the required keyword. Normally an average keyword cost between 40 cents to 4 dollar depends on demand and placement.