SEO (search engine optimization) Basics consist of 2 fractions, viz onsite SEO and offsite SEO
About SEO -
Search Engine Optimization is a process of tuning website through onsite and offsite optimization to achieve desire results through selected keywords and to generate links from relevant content website recommending the authenticity and reliability of the website through grading or website review.
ONSITE SEO
Onsite SEO consist of activities that are performed on the website like meta description, internal links, sitemap and so on. Offsite SEO consist of activities that leverage the onsite activities by publishing the website information around the internet sphere.
ONSITE SEO
- Content optimization
First and foremost component to optimize the website is to have a content which should be complete, precise and concise enabling web buyer to get complete information and direction if he decides to buy. Plus other supporting contents like landing pages, refund policy, testimonial etc also play important part in content optimization for SEO. In fact it would be good to know that Google takes testimonial and external rating as vital element to grab top 3 position in search results. - Meta Tags :
After all, Google is a directory which indexes all sorts of websites and display results when searched for. So directories needs to index all website inorder to generate quality results and for that reason; Title, Keyword, Description and some other information like region, language, etc helps search engines to index website correctly. It is important to have meta tags like title, keyword and description to have consistence and there shouldn’t be discrepancy otherwise it could create an ambiguity in indexing the website - Internal Links
Internal links from page to page should be perfectly working and reference link to various product and policies also helps customer as well as search engine to identify and place the product / services in priority in search results pages. - Google Tools
As 70% of traffic is generated through google, so it is important to keep a close eye on how google sees the website. Google provides tools such as webmastertools and analytics and within webmastertools it require sitemap so that exact pages are indexed and all unwanted pages are removed from the search results plus, when ever new page is create is reported to google through xml and google get it indexed promptly.
Offsite SEO
- Viral Marketing
The first step in marketing is to bring awareness about the product to masses and viral marketing is perfect to do this. There are atleast 15 viral marketing channels like directory submissions, local search, rss distribution, podcasting and so on that could bring good amount of potential customers to the website - Links from Relevant website
Links are important as search engines evaluates website based on links being generated on monthly basis pointing the website. The link coming from high PR, authority sites helps website to gain top position in search results - Building link by own
Website owner can create multiple store based on multiple products and brand with keywords oriented domain like shredderwarehouse or usedcomputerstore and so on on unique IP.Once you have created stores then you can create multiple sites of 5-7 pages focusing few keywords and pointing to secondary store as suggested above.
- Further website owner can also create mini sites on squidoo, myspaces publishing and targeting various users like how doctor can use shredder, how teacher can use shredder and so on. It is important to bring awareness about product to niche group.